This post could also have been called - SEO (search engine optimization) for the rest of us...
One question that comes up time and again is 'how do I get my site to show up on Google when people search for xxxxxxxx?' The real answer to this question can get very complex depending on the keywords you're targeting.
One starting recommendation I suggest is that people first focus keywords on a niche in their market.
Consider this example:
If you try to get on the first page of google for the keyword of "drills", you have to compete with over 16 million sites.
If on the other hand you focus the keywords to "hammer drills" you narrow your competition to only 1.4 million sites.
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