Have you ever considered how the little changes you make to your site can make a big difference in performance?
When making changes to your site, you need to be certain to measure the effect those changes have on your visitors, traffic, and search engines.
Something as simple as moving the placement of a phone number, or simply rewording a paragraph of text can change how people respond to your site.
If you aren't watching, you might not even notice that the seemingly simple change to an image or text has had a negative instead of positive effect on your traffic.
Remember that when you are trying to convince someone to buy something, or give you their information, it is an EMOTIONAL decision. There are lots of emotions that people experience when considering a major purchase, or giving your otherwise private information. Those emotions are influenced by the things you say on your site, as well as the feel of the site. Anytime you make a change, you may change that emotional response. This is good if the results aren't what you want them to be... but can be detrimental if you are happy with your current results.
The moral of the story...
You need to understand that VERY SIMPLE changes CAN and DO make a difference in your site.
When making changes, no matter how small, be sure to monitor the response of your visitors to the change so that you can adjust accordingly.
Happy Web Hunting.
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