--- title: "Google BERT: One of Google's Biggest Algorithm Updates" description: The Google BERT algorithm update is one of Google's biggest algorithm updates and will help make search results even more relevant. image: https://blog.aldrichsolutions.com/hubfs/programming_blog.jpg --- - [Prophet21®](https://www.aldrichsolutions.com/integrations/prophet-21) - [Our Blog](https://blog.aldrichsolutions.com/) - [Customer Login](https://www.aldrichsolutions.com/customer-login/overview) - [Helpdesk](http://helpdesk.aes2.com/) - [618-364-0035](tel:618-364-0035) [![Integrated e-commerce websites for Prophet21](https://blog.aldrichsolutions.com/hubfs/Aldrich%20Web%20Solutions%20Mar%202017/images/logo.png)](https://www.aldrichsolutions.com/) - [P21 E-Commerce](https://www.aldrichsolutions.com/services/overview) - [Contact](https://www.aldrichsolutions.com/contact/contactus) - [Free Online Quote](https://www.aldrichsolutions.com/services/requestquote) - [P21 E-Commerce](https://www.aldrichsolutions.com/services/overview) - [About Us](https://www.aldrichsolutions.com/about-us/about) - [Support](https://www.aldrichsolutions.com/support/overview) - [Contact](https://www.aldrichsolutions.com/contact/contactus) - More + - [Home](https://www.aldrichsolutions.com/) - [Software](https://www.aldrichsolutions.com/services/overview) - [Portfolio](https://www.aldrichsolutions.com/portfolio/index) - [Integrations](https://www.aldrichsolutions.com/integrations/index) - [Support](https://www.aldrichsolutions.com/support/overview) - [Legal](https://www.aldrichsolutions.com/legal/legal) - [Free Stuff](https://www.aldrichsolutions.com/freestuff/ecommerce-tips) [Schedule My Demo](https://www.aldrichsolutions.com/contact/request-demo) - [Help Desk](https://helpdesk.aes2.com/) - [877-280-6589](tel:877-280-6589) - [Login](https://www.aldrichsolutions.com/customer-login/overview) - [Home](https://www.aldrichsolutions.com/) - Software - [Features Overview](http://www.aldrichsolutions.com/services/overview) - [Pricing](https://www.aldrichsolutions.com/software/pricing) - [Request a Quote](https://www.aldrichsolutions.com/about-us/quote) - [Search](https://www.aldrichsolutions.com/software/search) - [Performance](https://www.aldrichsolutions.com/software/performance) - [User Experience](https://www.aldrichsolutions.com/software/user-experience) - [Custom Design](https://www.aldrichsolutions.com/software/design) - [Administration](https://www.aldrichsolutions.com/software/admin) - [SEO Management](https://www.aldrichsolutions.com/software/seo) - [Automation](https://www.aldrichsolutions.com/software/automation) - [Integration](https://www.aldrichsolutions.com/software/integration) - [Portfolio](https://www.aldrichsolutions.com/portfolio/index) - Integrations - [Epicor Prophet21®](https://www.aldrichsolutions.com/integrations/prophet-21) - [TierPoint](https://www.aldrichsolutions.com/integrations/tierpoint) - [Authorize.net](https://www.aldrichsolutions.com/integrations/authnet) - [Segment](https://www.aldrichsolutions.com/integrations/segment) - [Support](https://www.aldrichsolutions.com/support/overview) - Legal - [All Policies](https://www.aldrichsolutions.com/legal/legal) - [Acceptable Use Policy](https://www.aldrichsolutions.com/legal/acceptable-use) - [Billing Policy](https://www.aldrichsolutions.com/legal/billing) - [Customer Service Policy](https://www.aldrichsolutions.com/legal/csp) - [Abuse Policy](https://www.aldrichsolutions.com/legal/abuse) - [Support Policy](https://www.aldrichsolutions.com/legal/support) - [Fair Access Policy](https://www.aldrichsolutions.com/legal/fairaccess) - Free Stuff - [Ecommerce Tips](https://www.aldrichsolutions.com/freestuff/ecommerce-tips) # Google BERT: One of Google's Biggest Algorithm Updates Posted by [Sara Fisher](https://blog.aldrichsolutions.com/author/sara-fisher) on Nov 5, 2019 4:30:42 PM - [Tweet](https://twitter.com/share)   On October 25, 2019, [Google announced](https://blog.google/products/search/search-language-understanding-bert) their latest search algorithm update: BERT.  **BERT** is an acronym that stands for "Bidirectional Encoder Representations from Transformers". In simple terms, BERT helps computers interpret language more like humans do. This can make search results more relevant, which is a good thing.    ![programming_blog](https://blog.aldrichsolutions.com/hs-fs/hubfs/programming_blog.jpg?width=600&name=programming_blog.jpg)   Google began rolling out BERT to the public in the English language and will add other languages in the future. This algorithm update will affect search results and featured snippets. BERT will assist in recognizing search subtleties found in the specific words used in a search. Google stated that the BERT update represents "the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search". To better understand how BERT will affect search query results, [take a look at the examples](https://blog.google/products/search/search-language-understanding-bert) of search terms and results posted by Google. It's all about finding accurate context and returning relevant results based on the language used. [Search Engine Land](https://searchengineland.com/welcome-bert-google-artificial-intelligence-for-understanding-search-queries-323976) also posted a helpful summary and explanation of the BERT updates. There isn't really anything web content creators need to do differently in order to optimize their content for BERT. As long as you're still creating content for users, Google will keep returning the most relevant results based on search queries and will hopefully return even more relevant search results now that we have BERT on our side.  Topics: [Industry News](https://blog.aldrichsolutions.com/topic/industry-news), [SEO](https://blog.aldrichsolutions.com/topic/seo) ## Aldrich Solutions Blog ### Find relevant info for distribution and e-commerce In our blog, you'll find value information and insights from e-commerce experts who know distribution. 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