Aldrich Solutions

thoughts on e-commerce, asp.net, hosting, customer service, and good business

Customer Service: NOT OPTIONAL

Posted by haldrich
Funny thing happened to me recently. We to a restaurant that we've been to many times. The food is always good, the service is friendly. So when some friends came to town, what better thing to do than treat them to our restaurant hideaway.More...
Posted on: 3/14/2010 at 3:51 AM
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Categories: General
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What's in a name?

Posted by haldrich

Did you ever stop to consider if you're using the "right" domain name?

Many times, we think that we must use a name that matches the company name, or a name that we're known by.More...

Posted on: 2/14/2010 at 3:47 AM
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Categories: General | Web Optimization
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What's in a picture?

Posted by haldrich

You've heard it said that a picture paints a thousand words.

While those make good song lyrics, did you know that pictures have a dramatic effect on your e-commerce efforts.
In our observations, sites that display pictures for most items will sell 4x as much product online as those who only use descriptions.
That is a HUGE piece of information.

If your site is currently light on pictures, I encourage you to make the effort to collect images and attach them to products.
You'll be glad you did!

 

Posted on: 7/8/2009 at 8:46 AM
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Categories: e-Commerce
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